Willey, who took up the role this week, told Planning that he will aim to raise the status and standing of planning both as a discipline and as a profession.
For his 12-month tenure, he has pledged a drive to make everyone in the sector chartered town planners and to see planning roles at a senior level in every council.
Willey has been an institute member for more than 35 years and worked in a number of roles across the planning and regeneration sectors, including running his own company and advising the government.
He plans to tackle the spate of job cuts in the public sector by working with the Local Government Association: "We need creative discussions. Authorities should not look to simply cut jobs if there is a reduced workload for development control.
"They must try to move people to other roles. They should look to give our members the chance to engage in local plan-making."
He added: "I will have a huge number of opportunities in the next 12 months to show the benefits of planning and to bang the drum."
The lastest PlanningPodcast, realeased Monday (26th) includes a full interview with Martin Willey. The podcast will be available here from Monday morning.