Two area action plans (AAPs) for Great Yarmouth and Lowestoft are being progressed by 1st East. It has employed Bidwells to help negotiate on schemes that might conflict with its aims.
The regeneration areas cover around 135ha of industrial land and 26km of waterfront. Bidwells has extensive local knowledge and experience in the regeneration of coastal areas.
Principal planner Steve Fraser-Lim, who previously worked for Ipswich Borough Council on the town's waterfront regeneration, said: "There are a few applications that are challenging the AAPs such as retail developments on the edge of the town. They could take away investment and conflict with 1st East's aspirations."
Some other emerging proposals are more positive but they may have other impacts on the scale of development or transport issues, Fraser-Lim added.
"We will liaise with the local authorities on the applications and get involved in talks on behalf of 1st East," he explained. Bidwells will provide support until October next year.
The appointment replaces a part-time in-house planning adviser. "The regeneration company needed someone to fill the gap and decided to go down the consultancy route because of the breadth of skills and expertise we can provide," said Fraser-Lim. "We are excited to be involved in the active regeneration of two of the region's coastal towns."