The consultancy said it has the expertise to guide one of the UK's largest regeneration projects. A scoping study by White Young Green for North Tyneside Council has already identified the area's potential to be "a centre of excellence in marine engineering".
GVA Grimley executive director for planning, development and regeneration Gerry Hughes told Planning that the firm has been briefed to "translate this aspiration into reality". He said: "It plays to our strengths of combining vision with robust delivery advice."
Over the next six months, the masterplanning team will identify the work needed to clear and decontaminate the area, assemble land and dismantle the recently closed Swan Hunter works.
The land, stretching from the Walker Riverside Industrial Park in Newcastle to the Bull Ring Dock in North Shields, has potential to offer thousands of new jobs, said council strategic director of development Martin Swale.
"We have some marine-related industries there now, we have existing skills in this area and we are getting a lot of interest," he added.
Hughes said the challenge is to lever funding to secure inward investment and make "one of the world's most iconic waterfronts" accessible and well-designed.
GVA Grimley's team includes EDAW, Parsons Brinckerhoff and Kevin Murray Associates. Newcastle City Council and One NorthEast sit with North Tyneside on the project board.