At the Core Cities Summit, Nottingham City Council leader Jon Collins said cities must urge developers to build family-size homes and sustainable communities.
"The challenge is not building a load of homes to meet targets. We must get developers to build what we need, not what turns out the biggest bucks," Collins said. "People in Nottingham want gardens in leafy areas. That would retain people such as families," he added.
Commission for Architecture and the Built Environment director of knowledge and skills Jonathan Davis agreed: "We have ingrained ways of thinking. We need to encourage house builders to be competitive and think of fresh ideas to deliver the types of homes we need."