Belfast aims to cut car use

Two Belfast suburbs could see car use reduced by ten per cent after Steer Davies Gleave introduced personalised travel planning.

Preliminary results from the project, in which 3,500 households throughout Stranmillis and Malone were targeted, showed that 45 per cent of residents were keen to find out more about alternative travel options after speaking to one of the firm's travel advisers.

The suburbs are mainly populated by students and wealthy professionals and have a high rate of car ownership and low bus use.

Ulsterbank and Queens University both participated in a "workplace challenge day" to raise awareness of small changes that they could make to students' travel habits.

Northern Ireland transport authority Translink has rebranded Belfast bus services with high-frequency metro corridor routes, implemented real time information and introduced smart card ticketing.

There are also cycle routes linking the suburbs to the city centre and an improved pedestrian environment.

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