The site was occupied by a garage and workshop and located in a residential area on one of the main approaches to the town centre. The inspector observed that the store would be significantly larger in scale and massing than any other building in the vicinity.
Despite including design elements such as a split roof and piers of contrasting colours separating the concrete wall panels, she held that the front elevation would be lengthy and lacking in significant articulation. It would stand out as a monolithic and incongruous intrusion and would be highly inappropriate to the character of the area, she held.
DCS Number 100-050-430
Inspector Sara Morgan; Written representations.