Each advertisement comprised two panels of 1m width, one above the other with a small gap in between. The top panel contained the name of the sponsor while the lower panel referred to a partnership with the county council. Despite their small size, the inspector felt that the signs would inevitably appear as commercial features. Some were in rural locations where their impact would be even greater, he opined.
DCS Number 100-050-375
Inspector Noel Hutchinson; Written representations.