Displays held to add colour and interest

Two temporary shroud advertisements on a grade II listed building in London's Covent Garden conservation area have been allowed because of the area's bustling commercial character.

One of the shrouds, measuring 25m by 15m, was to be externally illuminated. The second would comprise a non-illuminated advertisement measuring 35m by 15m. Both would be displayed on a Victorian Gothic building built as a school and now used as a shelter and hostel. The building was undergoing restoration and the appellants sought to display both advertisements for ten months while the works were in progress.

The inspector agreed that careful control over advertisements was required in the conservation area. However, he judged that the proposed advertisements would add colour and interest to the townscape as well as hiding scaffolding while the refurbishment was carried out. In granting consent, he restricted the hours of illumination and limited the period for display to ten months.

DCS Number 100-050-200

Inspector Terry Emm; Written representations.


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