The society said that according to its annual census, the number of students studying for a masters in transport at UK universities has increased.
It noted that there are 350 full-time or equivalent students at the 11 key universities this year, up by 36 on 2004-05.
Contrary to expectations that increased debt would cause a reduction in full-time UK students, numbers actually grew, the society claimed, while the number studying part time with employer support remained constant.
Those that have seen increases include University College London and Cardiff and Oxford Brookes Universities.
Universities Transport Partnership employers' forum chairman Martin Richards said: "This year's findings confirm that transport is seen as an appealing career, indicating the continuing demand for transport professionals and the impacts of the transport planning skills initiative in raising the profession's profile."