Casebook: Appeal Cases - Advertisements - Banner display accepted in conservation area

The display of an externally illuminated banner advertisement in a north-west London conservation area has been permitted on the basis that it would be appropriate to grant a 12-month consent while works to the host building were completed.

The six-storey building lay in a busy commercial area. The appellants proposed to cover it with a shroud depicting a full-sized reproduction of the finished building attached to scaffolding screened by protective mesh. They sought consent to display an advertisement 10m by 15m wide in the centre of the shroud.

The advertisement appeals inspector noted that the shroud would form a complete and unbroken cover, reducing the ability of workmen to see into adjoining properties. In his opinion, this opportunity to improve the privacy of properties opposite the building and to improve the appearance of the building during construction justified granting a temporary permission.

DCS No: 100039204; Inspector: Noel Hutchinson; Hearing.

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