The hotel occupied a 1960s block of buildings fronting a roundabout opposite a grassed and treed area forming part of the Worcester Cathedral precinct.
The proposed sign was to be positioned on a wall above a pedestrian walkway that already incorporated the name of the hotel.
Although large trees on the roundabout obscured many views of the wall, the inspector found that the sign would still be prominent from a number of directions. Its introduction in such a prominent location would be visually unacceptable and would introduce an excessive amount of advertising in a sensitive location, he concluded.
DCS No: 100039095; Inspector: Simon Hand; Written representations.