Casebook: Appeal Cases - Advertisements - Retail park signage rejected due to clutter

An appeal for the display of eight double-sided free-standing internally illuminated advertisements at a retail park on Merseyside has met with mixed success following a ruling that only three would not be detrimental to amenity.

The advertisement appeals inspector noted that the buildings were typical of those found in retail parks in general. Given the commercial setting, he accepted that the display of well-sited advertisements would not be out of place. However, he decided that five of the advertisements would either visually clutter the retail park or lead to a cramped appearance on walkways around the development.

DCS No: 100039090; Inspector: Noel Hutchinson; Hearing.


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