The banner was to be mounted on the upper parts of a five-storey building and wrapped around the corner elevations. The inspector judged that it would be out of scale with established advertising at nearby shops. He found that it would command the focal point on one of the gateway routes into the city, undermining the centre's image and harming the character of the conservation area.
DCS No: 31923226; Inspector: Malcolm Rowe; Hearing.
