Casebook: Appeal Cases - Advertisements - Banner display ruled out on gateway building

The display of a banner advertisement 33m long and 11m high in a central Manchester conservation area has been deemed unacceptable by an advertisement appeals inspector who considered that it would be unduly dominant and obtrusive.

The banner was to be mounted on the upper parts of a five-storey building and wrapped around the corner elevations. The inspector judged that it would be out of scale with established advertising at nearby shops. He found that it would command the focal point on one of the gateway routes into the city, undermining the centre's image and harming the character of the conservation area.

DCS No: 31923226; Inspector: Malcolm Rowe; Hearing.


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