The units would each measure 0.96m by 0.8m and be raised 4.2m above the ground. The advertisement appeals inspector noted that they would need to be a little bulky to accommodate the internal light strips and would be considerably wider than the slim lighting columns to which they would be attached.
He noted that apart from some small traffic signs on a few of the lamp posts, there were no other advertising displays in the area. The proposed advertisements, by virtue of their solid form and internal illumination, would be incongruous and represent unacceptably obtrusive commercial features and this justified dismissing the appeal, he decided.
DCS No: 31699342; Inspector: David Leeming; Written representations.