CASEBOOK: Appeal cases - Advertisements - Road safety objection to advertisements overruled

In granting planning permission for an advertising tower and consent for various advertisements at a roundabout adjacent to the M4 motorway in west London, an inspector has accepted that they would not harm highway safety or undermine the character and appearance of the area.

The site lay within a predominantly commercial area with outline permission for a 13-storey office building. Fourteen advertisements were already displayed along the perimeter of the site. In agreeing that the proposed tower would represent a more sympathetic replacement for one already erected there, the inspector also accepted that its lower part would be screened by existing hoardings. He felt that a temporary permission for three years was justified provided the tower was removed after the office development was complete.

With regard to the advertisements, the inspector noted that the area was predominantly commercial in character and very well illuminated at night. They were unlikely to dazzle or distract motorists and consequently would not represent a safety hazard at the roundabout, he held. Given the size and scale of the surrounding buildings, he found that the advertisements would not dominate the view or look incongruous in the street scene.

DCS No: 38807004; Inspector: Timothy Belcher; Hearing.

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