DIARY: Young adults fail to identify Prescott

In a nation apparently obsessed with celebrity lifestyles, you would think that having three homes, owning flash cars, making regular television appearances and even getting into the odd scrap would be enough to make anyone stick in the public's mind.

So it must be a little frustrating for John Prescott to discover that three-quarters of 16 to 24-year-olds questioned in a survey were unable to name him as deputy prime minister. According to the poll, carried out for Whitaker's Almanack, more people could successfully identify United Nations secretary-general Kofi Annan.

Soap stars, reality television contestants and musicians all fared better in the survey than Prescott, who was identified by only 53 per cent of all those questioned and just 27 per cent of young people. Diary suggests that a guest appearance on Regeneration Academy, I'm a Cabinet Minister Get Me Out of Here or even Portfolio Swap might raise his profile.

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