DIARY: Roundabout cult goes international

Today Redditch, tomorrow the world. Well, Spain at least. Last year Diary featured the story of Worcestershire firm BB Digital, whose calendar highlighting the wonders of Redditch's roundabouts has become a cult classic (Planning, 15 November 2002, p14).

This year, due to public demand, it has expanded its range to cover the roundabouts of Grimsby and Cleethorpes, Bolton, Slough, Croydon, Swindon, Milton Keynes and Redditch. The firm has sold 2,500 calendars already and plans new editions from even more exotic locations next year. Orders have pitched in from as far afield as Australia and California, and plans are afoot for a trip to view the traffic islands of the Costa del Sol.

It is all a bit of fun, although if enough people nominate a particular town - BB Digital does not do cities as managing director Kevin Beresford thinks that they are not "quaint" - the firm will produce a calendar.

"One of our calendars was featured on V Graham Norton and he suggested Croydon, so we took up the challenge," Beresford explains.

Beresford and his team drive around a selected town eyeing up roundabouts "almost like trainspotters". But Croydon proved to be beyond even these seasoned roundabout experts. They had to call in local newspaper The Croydon Advertiser to help them identify the best ones.


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