Wirral Growth Company, a joint venture partnership between Wirral Council and Muse Developments, has submitted a hybrid planning application proposing a 138,725 square metre scheme across ten plots, to be developed in seven phases over a 15-year period.
Detailed permission is being sought for a first phase of development comprising two office buildings totalling 17,650 square metres, one of which will be occupied by Wirral Council.
Outline plans for the remainder of the 10.8 hectare application site include leisure facilities and 651 homes, alongside new public realm and green space. A planned redevelopment of Birkenhead Market will be the subject of a separate planning application.
The town centre regeneration plans are supported by Wirral’s emerging local plan. The site is also the subject of emerging planning documents including the Birkenhead Regeneration Framework and the Town Centre Delivery Action Plan.
Greg Dickson, director at Barton Willmore, planning consultant on the project, said: “The hybrid planning application for the Birkenhead masterplan has been informed over the past 18 months by a proactive two-stage consultation process that gave the team the opportunity to meet many people from the local community.
“These proposals have taken into account the wide-ranging feedback that has been received and has distilled them into a deliverable masterplan, which aims to set a new benchmark in design quality.”
The town centre is currently home to commercial and retail units - occupied by tenants including Vue Cinema, Wilko’s and Mecca Bingo - and a Grade II listed pub.
Wirral Growth Company was formed in 2019 as a 50:50 joint venture partnership between Wirral Council and Muse Developments.
If planning permission is granted, work is expected to start on site next summer.