The firm has withdrawn the application to develop the homes on a site in East Harling, east of Thetford.
The move followed the publication of a planning report which recommended that the plans be refused by Breckland District Council’s planning committee.
The report cited concerns over both the scale and timing of the proposals, which represented "a significant number of new homes…more than double the village’s only emerging residential allocation". The site is not allocated for development in the council's emerging local plan.
The report acknowledged that there were potentially "notable benefits" to the proposals, which it says would have provided a "significant contribution" to the housing supply needed by the council.
It stated: "The development would provide up to 190 new homes, which is a significant contribution towards the council's housing supply, of which 47 would be affordable homes for which there is pressing district-wide need."
Planners noted that council does not currently have a five year land housing supply as required by the National Planning Policy Framework, currently reporting 4.77 years as of 31 March 2018.
But the report advised that "the weight given to the lack of a five year land housing supply is dependent on the amount of shortfall as established at various appeals and it is noted that the council has a relatively small shortfall of 0.33 years."
Planners also also noted that the council "is actively working towards demonstrating a five year land supply by the progress of its emerging local plan together with granting planning permission in 2019 for sites outside of settlement boundaries and emerging allocations."
The report said that the submission of the application while Breckland Council’s emerging local plan was at a "very advanced stage" should be considered "premature" by the committee.
The document concluded: "Due to the location’s flat, tranquil and rural nature, which allows for expansive views, this sizeable development would result in significant harm to the rural approach to and setting of the village; together with the character and appearance of the landscape."