Plans approved for new Worcestershire link road to open up new housing and jobs

Plans have been approved for a new link road at Pershore in Worcestershire, in line with a recommendation from planners who concluded that the scheme would help address congestion and improve access to employment and new housing areas.

The existing Wyre Road roundabout (pic: Philip Halling via Geograph)
The existing Wyre Road roundabout (pic: Philip Halling via Geograph)

Worcestershire County Council yesterday approved the Pershore Northern Link Road which would provide a new direct link between the existing A44/B4083 roundabout and the Wyre Road roundabout. The new road would measure approximately 420 metres in length.

According to a planning report, which recommended approval, the scheme forms part of the wider Pershore Infrastructure Improvements Project which is intended to "upgrade the links between Pershore town centre and the A44 to address issues of congestion on the A44 and improve access to employment and new housing areas".

The report noted that a landscape and visual impact assessment had outlined that all trees currently existing on site would need to be removed.

However, it added that replacement planting proposed "would provide a greater numbers of trees and shrubs".

On transport impacts, the report said that a transport assessment had found that "the wider area net trip impact would be zero, and the scheme would not only benefit the local area, but the wider highway network by taking trips from other congested routes/junctions".

The report said the proposal would also "enhance pedestrian and cycle connectivity" through the provision of a new three metre wide shared footway/cycleway on the western side of the proposed link road.

In April, plans were approved for a new 2.6km bypass around Middlewich in Cheshire, in line with a recommendation from planners who advised that the scheme would help enable the delivery of housing and employment sites in the area.

Also in AprilCornwall Council gave the go-ahead for a 6.2km link road between St Austell and the A30, after officers said the scheme would support new housing development and regeneration in the county as well as deliver "significant environmental benefits".


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