Go-ahead for 11.4-hectare Swansea Central mixed-use scheme

Plans have been approved for a mixed-use regeneration scheme on an 11.4-hectare site in Swansea city centre, in line with a recommendation from planners who concluded that the scheme would help deliver a 'key strategic objective for the city'.

An artist's visualisation of the finished Swansea Central scheme
An artist's visualisation of the finished Swansea Central scheme

The outline application sought permission for the redevelopment of land both on the north and south of Oystermouth Road to provide up to 68,900 square metres of commercial (non-residential) floorspace, including up to 34,400 square metres of retail use, up to 8,100 square metres of leisure use, a church hall, and up to 26,000 square metres of offices and/or non-residential education and training use.

There would also be up to 15,450 square metres (up to 208 units) of residential accommodation and a 19,700 square metre of car park.

The application was submitted on behalf of the Swansea City and County Council.

A council planning report said that the scheme, currently referred to as Swansea Central, "responds to a unique opportunity to regenerate Swansea City Centre with a vibrant mixed-use development".

It said that the development has been "a key strategic objective for the city for a number of years, and [the council] has gone to considerable efforts to date to prepare the ground by assembling and clearing areas of land that form part of the scheme".

Planners said that the scheme "is at the heart of the city centre on brownfield land in a highly accessible location" and the application is "an exciting opportunity to deliver significant economic growth and to provide an important economic driver for the whole of the Swansea Bay City Region".

The report said that national and local planning policies "indicate that the Swansea Central scheme would deliver a policy compliant proposal and would provide the economic growth for the regeneration of Swansea City Centre and strengthen its role as a regional shopping and leisure destination within the Swansea City Bay Region."

Planners concluded that the scheme would have an impact on the surrounding area, however, it added, "taking into account all the material considerations, it is considered that the proposed development would not have an unacceptable detrimental impact upon the wider environment and that any negative impacts can be ameliorated by the imposition of the appropriately worded planning conditions."


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