Plans approved for Brighton seafront zip wire

Plans have been approved for a 300-metre-long zip wire along Brighton seafront after planners concluded that the scheme would boost the city's tourism offer.

Brighton Wheel: new zip wire scheme will occupy site of former tourist attraction
Brighton Wheel: new zip wire scheme will occupy site of former tourist attraction

Applicant Paramount Entertainment had sought full planning permission for the scheme from Brighton City Council.

The application sought permission to construct a 22.5-metre-high tower with two zip wires running a length of about 300 metres parallel to Madeira Drive along the beach.

According to a council planning report, a "drop zone" landing area is proposed on the beach "comprising a raised stage within a structure which has a similar appearance to an upturned boat".

The tower would be situated on a plinth structure which housed the Brighton Wheel tourist attraction prior to its closure.

The report said that the zip wire "would complement the existing businesses, add to the overall visitor offer in the city and help boost the economy".

"The attraction will enhance the family leisure offer for Madeira Drive and contribute towards the regeneration of this area of the seafront which, whilerelatively busy and attractive, is not fulfilling its potential," the report said.

Planners found that the site "is a vibrant seafront location and is in principle a suitable location for this type of visitor attraction".

"The character of this coastal part of the East Cliff Conservation Area is of wide open views with some modest tourist attractions and businesses and it is considered the proposal would not unduly compromise this intrinsic character or harm the setting of nearby listed buildings," their report said.

Stiles Harold Williams was planning consultant for the application. 


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