The detailed plans would see construction of the retail park on the site which lies between the villages of Cross Hands and Cefneithin.
According to a council planning report, the retail park would form part of a wider regeneration project and outline planning permission was granted in 2012 for a mixed-use scheme on the site, including retail uses.
The report said that the location is designated as a strategic redevelopment site in the council’s Local Development Plan (LDP) so "the principle of the mixed use development, and in particular, the retail element of the scale herewith proposed, has been comprehensively assessed".
The report said that planners had concluded that the greatest retail impact of the development "would be on other schemes and existing retailers at Cross Hands, with the next biggest impact being Parc Pemberton, Llanelli, however these are out of centre stores so this is not considered to be an unacceptable impact in planning terms".
The report also said that the location of the scheme "is well related to the centre of Cross Hands and would have the benefit of providing linked trips to the smaller more specialised shops and business within the village centre."
The report concluded that it was "considered that the site is part of a strategic regeneration site as designated in the LDP", was in line with local planning policy and should be approved.