Digital advertising screen not allowed in city centre

Express consent for a 6.8m by 4.6m digital media screen, logo box and 12 kinetic LED columns was refused when an inspector concluded the harm to heritage assets and residents' outlook outweighed any benefit to the vibrancy of Nottingham city centre.

The screen was proposed to be mounted above first floor level on a modern office block, facing into an old market square which provided the setting for listed buildings and was itself part of a conservation area. The inspector, after careful analysis, concluded the advertisement would draw attention to an unattractive building and undermine the appeal of the historic public and civic open space. As this harm to designated heritage assets was not so overbearing as to be substantial, he went on to consider any potential public benefit, but was not persuaded by the appellant’s argument that Nottingham was one of the few major cities without such an installation.

Disturbance to the outlook of residents from the flicker of moving images and changing light in close proximity to flats was also found to be another source of harm to amenity. The appellant's offer to be bound by a condition restricting displays to static images only was rejected by the inspector as largely negating any benefit to the vibrancy of the city centre.

Inspector: Chris Hoult; Written representations

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