Sorrell joins the group from law firm Eversheds where he was a senior real estate partner for more than 25 years.
In a statement, Lucent Group said Sorrell has "in depth experience of development and regeneration in large-scale high-value projects for developers, investors and the public sector". These include the post-games ‘legacy’ development of the Queen Elizabeth Olympic Park in Stratford, particularly with its major housing schemes, and the Earls Court residential-led scheme in west London.
According to the statement, Sorrell is joining its senior management team to support founding partner and chief executive officer, Charles Flynn, and to work alongside recent recruit, Judith Tan, an institutional capital raising specialist.
Sorrell said: "The opportunity to take a leading role at Lucent Group, an emerging and innovative player in significant strategic land assembly projects across the UK is exciting, challenging and gives me the opportunity to add real value to the business and to the communities with which we work."
Lucent describes itself as a land site assembly specialist that delivers land with planning consent on a ‘shovel-ready’ basis to the market, including national house builders, as well as partnering with developers and investors. It also provides master planning and investment in infrastructure.
Tan said that, because of central government cuts to local authority budgets, a growing housing need and the requirements of the National Planning Policy Framework, private sector investment in the creation of new homes and communities was "critical".
Lucent’s current projects include Lincolnshire Lakes, a 3,000-home urban extension to Scunthorpe that also includes 120 hectares of green infrastructure, lakes and wetlands.
Last November, Lucent won Planning magazine’s Award for Planning for the Environment for Lincolnshire Lakes.
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