According to the Department for Communities and Local Government (DCLG), the scheme, at Park Prewett, would see the majority of plots provided for custom build - where buyers can specify their requirements - alongside self-build plots and 44 plots for affordable homes.
The DCLG said that government housing and regeneration agency the Homes and Communities Agency acquired the site from the Highways Agency last year. An outline application for the scheme is currently with Basingstoke and Deane Borough Council.
The DCLG said it hopes that housebuilding at the site will begin in 2016, subject to successful planning consent.
Basingstoke and Deane Borough Council’s cabinet member for housing and regeneration, Terri Reid, said: "The council is very keen to work with partners to support innovative new opportunities which increase the supply of housing, particularly where they can give more people an opportunity to get onto the property ladder and add to the mix and variety of homes available. The details of this particular scheme would need to be worked through as part of the planning application process."
In a statement, the HCA said that the proposed custom build site will be developed by ZeroC, with homes provided under the custom-build model, ranging from self-build to custom fit-out.
The HCA said that because ZeroC is part of the national custom build pilot scheme, it is a partner on the scheme and is currently working alongside ZeroC and Basingstoke and Deane Borough Council to obtain planning permission.