The full application by developer UK & European Investments would see the redevelopment of the Bell Court shopping centre, previously known as Stratford Town Square, to include a new cinema alongside approximately 2,206 square metres of retail and 3,522 square metres of restaurants.
The existing development is approximately 7,206 square metres of entirely retail space.
A Stratford-on-Avon District Council planning report said that the scheme would "positively contribute to the vitality and viability of the town centre" in accordance with the area’s local planning policies and, as such, "the principle of the development in this sustainable location is considered acceptable."
The report said that benefits of the scheme would include the regeneration of a largely vacant and underused part of the town centre "which currently detracts from the vitality and viability and appearance of the centre"; the provision of £30 million of new investment, "creating a substantial increase in job opportunities"; and the "enhancement of the existing retail and leisure facilities, enhancing the evening economy".
The report concluded that while there would be some harm to heritage assets arising from the development, this was "considered to be less than substantial" and "public benefits noted above outweigh the identified harm to heritage assets."