LED adverts detract from bold and striking cricket stadium

Consent for the display of two LED advertising screens at Edgbaston cricket ground in Birmingham has been denied because of the adverse impact on the appearance of the stadium.

A recent addition to the cricket ground included a conference centre and banqueting suite comprising a bright blue irregular box structure elevated by supporting pillars. An inspector decided that its simple shape, uniformity of bold colour, size and elevation combined to form a visually striking presence and a focal point of the stadium. However, the two digital trans-glass screens proposed to be fitted to the inside of existing recessed window openings in the suite would occupy a substantial proportion of the front façade, being visually dominant and catching the eye, the inspector decided. In his opinion it would weaken the uniformity of the bold architectural form, unacceptably undermining the visual amenity of the area and character of the building.

Inspector: Thomas Shields; Written representations

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