Sober and dignified buildings harmed by shroud

The display of a shroud advertisement on a building undergoing refurbishment in a central London conservation area would adversely affect the dignified and sober appearance of other buildings in the street, an inspector has determined.

In making his decision the inspector accepted that a council policy on shroud adverts did appear to be highly restrictive in nature. It was difficult to see how such large scale advertising could ever be sensitively related to its local context with a minimum of commercial advertising as required by the policy. By their very nature shrouds had become part of a busy urban street scene and were temporary in nature. However, the scheme before him was not located within the sort of busy commercial area which could absorb such a large scale advert even on a temporary basis. It would appear incongruous and harmful to the character and appearance of the conservation area.

Inspector: Simon Hand; Written representations

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