Projecting fibreglass cow rejected at restaurant

Retaining the front half of a fibreglass cow which projected through the upper window of a restaurant housed in a category A listed building within Edinburgh's world heritage site would unacceptably harm the amenity of the area, a reporter held, rejecting the appellant's claim that its colouring and non-illuminated nature rendered it visually acceptable.

The council accepted that only the projecting front half of the object required consent, with its rear portion housed entirely within the building which dated from the late Georgian era and was attractive and well-proportioned, the reporter determined. The advertisement acted as an unwelcome focal point which detracted from the street scene and the wider conservation area. Despite the appellant claiming that it had been installed to generate trade following disruption caused by the construction of the city’s tram network and in noting a substantial level of public support for its retention, the reporter decided that these matters did not override his concerns.

In so concluding he noted the comments from Historic Scotland which described the advertisement as being ‘quirky’. In his opinion the quirky nature of the display arose due to the oddity of a cow being suspended some distance above the ground from a Georgian window and was of the further view that allowing the appeal would give rise to an undesirable precedent with other potential advertisements leading to cumulative harm.

Reporter: Mike Croft; Written representations


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