Full motion digital displays safe

Two appeals involving advertisements in greater Manchester were allowed, an inspector being satisfied that they would not undermine highway safety.

The first appeal involved the removal of two conditions. The first stated that the static LED displays should be removed by 2015 while the second requested the submission of a monitoring report which provided information on the impact of the adverts on highway safety. The second appeal sought to convert the static displays into full motion digital display screens. The appellants argued that their assessment demonstrated that the existing displays had not undermined highway safety and this position would not alter if moving images were also allowed.

The appellant’s assessments indicated that two accidents had occurred while the screen was operational and while none of the data included information on the number of near misses, this was not available the inspector concluded. In his opinion, there was no need for the appellants to undertake a further 24 months of monitoring work to assess the safety implications and there was no justification for shortening the period during which the display could be in place.

In relation to the plans for moving displays, a number of full motion signs were operating within the council’s area and information from one of these over the past five years did not suggest that it had undermined highway safety. A report from the transport and road research laboratory on video advertising did not conclude that they were harmful and suggested that further work needed to be undertaken. On this basis full motion signs could be operated without having an adverse impact on public safety, she decided.

Inspector Alison Partington; Hearing

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