The site lay adjacent to a conservation area and comprised an end plot in a curving street of five Victorian detached villas close to the seafront and each had been converted into a hotel. The proposed design, involving stepping up the height of the building from four to six storeys was intended to reflect the nature of development in the area, an inspector noted.
However, in his opinion the height and bulk of the proposed building would relate poorly to existing development, creating a 40 metre long frontage which would appear cramped and out of scale. This would also adversely affect the setting of the conservation area.
The appellants, while also claiming that the scheme would be unviable if a financial contribution of £509,000 were made, had not undertaken any viability assessments and this also counted against the scheme.
Inspector Bern Hellier; Hearing