Mini advertising garage ruled incongruous

An inspector refused to sanction the retention of part of a mini on the roof of a car sales and repairs business in Cheshire, finding that it was an incongruous feature in the street scene.

The garage specialised in mini coopers and the advertisement consisted of the front half of a mini which had been installed on the flat roof of the garage above the fascia. The inspector acknowledged that the mini might be a good advertisement for a small family business in difficult economic times. However, the garage roof was at the corner of two main roads and only the front section of the vehicle had been used. Whereas from the front it was viewed in the context of the commercial appearance of the garage, the shell had an untidy and generally unfinished appearance from the rear.

Inspector Matthew Birkinshaw; Written representations

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