New core strategy for Rochford district in Essex

Rochford District Council in Essex has adopted a core strategy that sets out proposals for the provision of around 2,500 homes by 2021.

According to the core strategy, the council will seek to provide homes by redeveloping sites including Rawreth Lane industrial estate, Eldon Way/Foundry industrial estate, Stambridge Mills and Star Lane industrial estate.

The document also sets out plans to build new homes in a number of existing residential areas including: north of London Road, Rayleigh; West Rochford; West Hockley; South Hawkwell; East Ashingdon; South West Hullbridge; and South Canewdon.

The strategy states it will be required that 35 per cent of new homes are affordable.

The document says that the council will also allocate 15 pitches for gypsy and traveler sites by 2018.

"The District experiences high-levels of out-commuting and leakages of retail expenditure," the document says.

"Whilst the core strategy seeks to counter this situation through a variety of measures, [it] must also acknowledge that residents will continue to utilise centres outside of Rochford District for employment as well as other services and facilities. Therefore, the strategy for the location of housing also involves a balance between directing additional housing to areas with a close relationship to Southend, and those with a closer relationship to Chelmsford and Basildon."

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