Advertising panels judged out of scale with setting

An inspector has concluded that an advertisement in Liverpool on a steel support resembling the city's symbolic Liver bird would be detrimental to the interests of amenity.

The inspector felt that two advertising panels 6.2 metres wide, 3.4 metres high and mounted 2.2 metres above ground would be obtrusive and out of scale next to a two-storey office block and single-storey coach station.

He recognised that the Liver bird is one of the city's most recognisable symbols and appreciated the applicant's efforts to blend the scheme into its surroundings. He decided, however, that the support structure's height and scale would make the panels more obvious and its curves and detailing would clash with the clean lines of the adjoining buildings.

Inspector: Alan Robinson; Hearing


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