The maximum pre-application advice charge to be levied under the proposals would be £1,750 for town centre buildings comprising 10,000sq metres of floorspace or more, or with a site area of two hectares or more.
The plans propose no charge for advice relating to some works to listed buildings and extensions and "extensions and alterations to a disabled person’s dwellinghouse to meet their needs". No advice will be given to householder developments, the council said.
Executive councillor Mike Cornes said: "By building a relationship with developers early in the process and offering advice, the council can help iron out difficulties which if not dealt with may delay the planning process later.
"We can advise them who they need to consult with and where necessary can point out elements of their plans which may not be suitable for the granting of planning permission.
"Clearly this is of huge benefits to applicants, although we always advise that a positive final decision cannot be guaranteed."
The consultation documents can be viewed here.