The plans include demolition of the 1960s town hall extension, a 1930s cinema and apartment blocks. In their place a joint venture of Helical Bar and Grainger proposes to build a public square, cafes, restaurants, 320 homes, council offices, a supermarket and a step-free footbridge across the A4 to the River Thames.
"We are aware there are people who have concerns about certain aspects of the plans," said the developers' spokesman David Walters. "But we believe that this is the only way of unlocking this site to deliver a scheme which can benefit local residents and businesses for decades to come."
An alliance of Hammersmith residents, associations and amenity groups has attacked the plans. Save Our Skyline chairman John Jones said: "We urge the council to listen to the community and think again before Hammersmith's skyline is blighted by this unpopular and disproportionate development."
The council will now carry out a consultation exercise on the planning application before it is considered by its planning committee later next year.