DC Casebook: Advertisements - Tournament bid signs held permissible

Temporary consent has been granted to retain a banner in a central London conservation area, with an inspector placing weight on the fact that it supports England's bid to host the 2018 World Cup.

The sign, some 4m long and 2m high, was displayed on a large and imposing building along a busy commercial and retail street. In the inspector's opinion, it did not appear as an intrusive feature because it highlighted a transition between a residential enclave nearby and the thoroughfare.

He found that it could be distinguished from commercial billboards and posters because it displayed the company's support for the World Cup bid, a cause with considerable interest and economic benefits for Londoners. Given these considerations and the fact that it would be removed by next year, he decided that consent was justified.

Inspector: Bern Hellier; Written representations

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