Shepley on ... questionnaires that deliver your desired answers

The questionnaire asked: "Do you think that planners are an honest, underpaid, hard-working bunch of people who are only trying to do their best in very difficult circumstances?" Respondents to the survey, recorded in the 1979 Grotton Papers, were invited to tick the "yes" box on the form and there was a £2 Co-op voucher for each correct answer.

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